Marketing & growth.

Business development & relationships.

Senior experience without a full-time senior hire.

I work with businesses that need experienced, hands-on support to strengthen their marketing, build strategic relationships and create new opportunities for growth.

With 20+ years across marketing, communications and business development, I don't come in simply to deliver a report or tell your team what they already know. I learn your business, identify what needs to move, work with your existing people and suppliers — and help make it happen.

Two ways we can work together.

Choose the one your business needs most.

Part-time consulting • Remote across North America • Hybrid in Manitoba

Margarita Serova, CM, MA

hello@margaritaserova.com

Connect with me on LinkedIn

Business development & relationship-driven growth

For businesses that have something valuable to offer but need stronger relationships, partnerships and market opportunities around it.

This is where a large part of my career has been built.

I focus on relationships that create value over time — not collecting contacts or chasing one transaction after another.

Scope may include: • business development strategy • market and opportunity mapping • strategic partnerships • key account development • partner and client relationships • market entry • networking and industry presence • proposals and pitches • introductions and stakeholder engagement • relationship-driven pipeline development.

This work takes time because trust takes time. I want to understand your business, your market and the people you need to build relationships with before we start pushing for transactions.

Minimum engagement: 12 months

85% repeat business

from long-term clients and partners

3 times

project pipeline growth over 3 years

50% revenue growth

through relationship-based business development

Marketing & growth consulting

For businesses that need senior marketing thinking and hands-on direction, without adding a full-time senior marketing role.

I can help you bring clarity to where you're going, strengthen your positioning and connect the different pieces of your marketing around actual business goals.

Scope may include: • marketing and growth strategy • positioning and messaging • communications • campaigns • customer and audience engagement • email marketing • visibility and content direction • partnerships • marketing processes and priorities • measurement and optimization.

Already have a marketing team, social media manager, designer, videographer or agency? Great — I can work with them.

Need additional expertise? I can help bring the right people together. I don't believe one person needs to pretend to be brilliant at everything.

Minimum engagement: 6 months

35% increase

in program attendance through integrated marketing

65% email open rate

across 100+ targeted campaigns

2 months

to develop a full rebrand for a 50-year-old organization

Why work with me?

I bring 20+ years of international experience across marketing, communications, business development and strategic partnerships, particularly in B2B and professional/service businesses.

My career has included senior roles in general management, business development, marketing and commercial leadership with Gillespies, ISG and Aukett Swanke, as well as consulting with the Swedish Trade Council.

Chartered Marketer (CM)

MA, International Marketing — Mälardalen University, Sweden

MA, Philology & Translation — FENU

Google Digital Marketing & E-Commerce Professional Certificate

Digital Marketing Institute Certificate

But credentials are only part of what I bring.

I get involved. I ask questions, challenge assumptions, connect people and ideas, and move quickly when something is ready to be tested. I work best with open-minded businesses that value experience, trust their people, respect everyone's time and don't need three weeks of meetings to decide whether we can try something next Tuesday.

You don't need to have everything figured out. You just need to be genuinely ready to figure it out together.

"What stood out most was her approach. Thoughtful, structured, and very human. She didn’t impose a formula. She asked smart questions, challenged my assumptions, and helped me sharpen my own voice."

Tracey Maconachie, Leadership Coach & Keynote

"I found Margarita very professional and committed and a great help in developing business opportunities and contacts. Margarita was also very enthusiastic and personable and always friendly to be with."

Steve Brown, Design Principal, Architecture · Aukett Swanke

"She was key to marketing activities in the market, building and maintaining client relationships, as well as running the country office. She was always thinking outside of the box to find the best solutions to promote the company’s interests. I have always admired her professionalism."

Maria Aksarina, Associate · Gillespies

I have room for one company.

I intentionally keep this work limited because I want to understand your business, become part of what you're building and contribute meaningfully.

If one of these two directions sounds like what your business needs right now, let's talk.

Remote across Canada and North America • Hybrid in Manitoba • Flexible across markets and time zones

Tell me what you're working on.

hello@margaritaserova.com

Find me on LinkedIn

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Margarita Serova Consulting

Registered business in Manitoba, Canada

Email me: hello@margaritaserova.com